So You Want To Know How To Start Your Own Clothing Brand?
One market that has recently been growing ever popular with young entrepreneurs and creating self made millionaires such as Crooks & Castles, LRG, Affliction, etc… is the clothing business. Do you have an idea for a new clothing brand but don’t know how to get started? Below we will offer you some great tips on how to start your own Clothing Brand!
1. Research, research and more research.
The number one rule with starting any business is to no your market! Make sure you’ve researched a substantial amount about the clothing industry before you get started. You need to understand how the business works. Best way to start would be to read all about other brands and how they became successful and learn from them! A great place to start researching would be here!
2. Its time to start planning!
Its always best to have a good idea of what you plan to do before you get started. Make sure you decide what kind of t-shirts you plan on selling, who your target market is, whether you are going to be selling your products in shops or online only. Figure out how you are going to get your brand in front of your target audience, plan how you are going to do your marketing using both free and paid methods. Create a business plan which you can use as a guide throughout the process. For starters, identify your brand’s values, mission, objectives, strategies, goals, and long term vision. Plan, Plan and Plan some more, and that is how to start your own clothing brand!
3. Find who your competition is.
You should always keep track of what other clothing labels are doing that you are competing with. If you plan on launching a brand based on humour then you should always watch what other funny t-shirt brands are up to. To develop some new ideas for your own business strategy watch other brands design varieties, pricing, and promotions. This can be done easily nowadays by reading our blog and signing up to our newsletters to keep up to date on all the latest independent clothing brands latest news. Using this knowledge wisely can keep you one step ahead!
4. Take the time do develop products people would actually purchase!
Although this may seem obvious you wouldn’t believe the amount of poor quality t-shirt designs you can find these days. Always ask for honest opinions from others, preferably people who are within your target audience to test the quality of your t-shirts.
5. Figure out what its going to cost.
As soon as you’ve got a plan of what you are going to do its time to get an idea of how much everything is going to cost. When production starts and you begin selling t-shirts, keep track of all of your expenses. Get quotes for printing from a number of printers and compare prices to get the best for your money, without sacrificing quality. Find what it costs to do the labeling, hang tagging, bagging, and whatever other finishes you choose to use. Don’t forget the shipping envelopes, boxes, and product storage. Starting an Independent clothing brand isn’t cheap, don’t be fooled by the hundreds of new t-shirt start-ups you see these days. By doing all of the above it should hopefully help you get a better idea of how much you should charge your customer.
6. Time to start promoting!
Lots of people who as how to start your own clothing brand don’t seem to realise that along with designing and producing your clothes you also have to promote it! Figure out a way to spread the word in a manner that those who discover your brand go on to spread the word to others. For starters, your strategy can include PPC ads, press releases to blogs, and social networking. You can even give away t-shirts with your logo for free. Using guerrilla tactics and promotional items like this can have a tremendous impact on your business growth. However, sooner or later you’ll realize that you’re gonna have to spend money to market your t-shirt business, so you should be willing to pay for things like online ads, event sponsorships, and other paid marketing methods. Find smart ways to balance paid promotion with free promotion to create an excellent strategy.
7. Build up relationships.
Although its called “Independent Clothing Brand” and you might start out on your own but straight away you should start finding partners to help maximize your brand’s potential and help you reach your goals more efficiently. Aim to have partners within your company while also collaborating with other businesses that may be able to put you in front of new potential customers.
8. Set your goals.
How many t-shirts do you plan on selling? Set a weekly, monthly and yearly target. A successful business sets goals of success, in order to have a solid idea of what it’s working towards. Set a goal and believe you can reach it. If you believe you can reach your goal then you’re gonna reach it. If you decide from this day forward that you will sell 10 t-shirts every week, and strongly believe in your business, you’ll do everything you can to figure out a way to get those tees moving. If you don’t set a goal, well of course, you’ll be stuck with a box of t-shirts you were too scared to sell.
9. Just because you’re not seeing sales straight away, don’t give up!
A good way to get you no where is to give up. If at first you don’t succeed try to find ways to improve your designs, strategies or work habits. Remember your still learning, just keep improving. Quitters never win and winners never quit . Keep motivated and frequently visit other brand’s websites and blogs, and see how much fun they’re having, to remind yourself of where you wanna be in a few years and how much you really want it. Reanalyse your business plan, promotional efforts, and branding strategy. Consider how you compare to the competition and emphasize your competitive edge.
10. Remember to have fun.
Love what you do and do what you love. If you’re in it just to get rich you’re not gonna succeed – and that goes for ANY business. Your passion will definitely show in your brand image. The more fun it is, the more productive you’ll be.