Today’s post is all about independent Irish menswear brand Secret Castle. Boutique North have been all over these guys recently and have built up a nice relationship with owner Aaron Losty, who first introduced us to his brand when Secret Castle A/W mini collection was released. This latest collection has gathered quite a cult following in Europe with its “Inner city gang” vibes and rugged style. Designing this collection to emulate biker gang crests and logos, gave rise to the “foul city squadron” moniker which Secret Castle have adopted.
The lookbook is some what ironic as they shot it in a pristine wilderness although the collection is based around the idea of an “inner city gang” which gives rise to a contrast between the collections motive and the environment in which it was photographed.
The lookbook was shot using 35mm film because, in Aarons words, “people love that shit.”
Our Favorite piece from the A/W mini collection has got to be the “Foul City Squadron” T-shirt which you can currently pick up for half price on the online shop. Check it out here
To join our ever growing list of independent brand enthusiasts and our community of independent clothing brand owners receiving the best business advice around, subscribe to our email newsletter below.
Subscribing below also gets you access to a 10% discount code to use
on four top independent brands! So don’t miss out: