Todays post is not only about showcasing the latest lookbook for Urban industry but to also introduce you to a great organization called By The Level. By The Level put simply is an online platform for both skate and street wear brands.
They say “We aim to connect the viewer to the brand through the use of our own photography and brand updates, providing as much information as possible on the newest products brands have to offer.” And they have done a great job teaming up with Urban Industry to produce a lookbook for the store’s Spring collections.
The look book focuses on some new editions to the south-coast store such as Le Coq Sportif and Black Scale, as well as highlighting key pieces from remaining brands.
The lookbook was shot at the award-winning Towner Gallery based in Eastbourne, as they say it provides the perfect setting with its lines and edges, both inside and out.
They say one of their aims was to hone in on the duality of clothing stocked at Urban Industry. Styling their model Cheyenne Jane Nguyen-Xuanto show exactly how clothing from the likes of Grind London, Rascals and Carhartt (to name but a few) can be worn in an effortless but effective way. And for brands such as North Face, Garbstore and Edwin, amongst others, they went for a mature look modeled by their model Glyn Jones. The outfits show casual styling, using premium product with a high focus on fit and quality.
Check out images from the look book above and below and be sure to visit urbanindustry.co.uk to see all of the Spring product used in the shoot, which is available now.
Also don’t forget to check out bythelevel.com for more streetwear inspiration. You wont be disappointed.
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